Privacy Policy

Our Commitment to Privacy

Sereno is committed to maintaining the privacy of those who use www.serenocenter.com (our Web site). This Web Site Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our Web site.

Information We Collect

When you visit our Web site, you may provide us with two types of information: 1) personal information you knowingly choose to disclose and 2) Web site use information.

Personal information is any information you've provided us through our Web site that uniquely identifies you, such as name, social security number, health plan ID number, medical record number, date of birth, telephone number, address, or email address, to name a few.

Web site use information is information that is gathered automatically by Sereno to track Web site activity, including the number of users and the pages visited. Web site use information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, and date/time stamp. Web site use information does not identify individual users.

To access the secure services on our Web site, "cookies" must be enabled. Cookies are pieces of information stored on a user's computer which allow us to recognize repeat users, track usage patterns and better serve you when you return to our site.

How We Use Information

Sereno uses the personal information that you submit to us via our Web site to administer our business activities and to respond to your inquiries. We will not sell, lease, rent, or license your personal information to a third party, unless you authorize us to do so. We may provide your personal information to health care entities involved in providing health care to you, such as your health plan or physician. In such case, Sereno will disclose personal information in compliance with all applicable laws and regulations.

In the event you obtain services from Sereno, your health information may be used and disclosed by your Physician, the office staff and others that may be involved in your care and treatment. Your information can be used for the purpose of providing health care services, to pay your health care bills, to support operations of the Physician’s practice and any other use required by law.

Your health care information will be used to coordinate, provide, and manage your health care needs. This includes sharing information with a third party who may be needed to help facilitate this care. For example: Your health information may be shared with a Physician to whom you have been referred to help ensure that this Physician has the information needed to diagnose and treat you.

Your information will be used as needed to obtain payment for health care services provided.

We may use or disclose your health care information for the following purposes: Quality assessments, employee reviews, training of medical students, licensing and conducting or arranging other business activities. For example: Your information may be shared with physicians or nurses assigned to provide care in our office. We may also call your by first and last name in the waiting room when the Physician is ready to see you. We may use or disclose your health information to contact you to remind you of an upcoming appointment.

We may use or disclose your health information in the following situations without your authorization: Public health issues required by law, communicable diseases, instances regarding abuse or neglect, Food and Drug Administration requirements, legal proceedings, law enforcement, coroners office, funeral directors, organ donation, research, criminal activity, military activity, national security, Worker’s Compensation. Under the law, we must make disclosures when required by the Secretary of the Department of Health and Human Services to investigate and determine our compliance with the requirements of 45 C.F.R. § 164.500.

Questions About Your Personal Information

If you have questions about your personal information maintained by Sereno, please contact us by email, phone, or postal service listed in the "Contact Us" section below.

Our Commitment to Security

The security of your personal information is important to Sereno. To prevent unauthorized access, maintain data security, and ensure the correct use of information, Sereno has adopted stringent security standards. These standards include physical, electronic, and procedural safeguards to protect and secure the information that we collect from you. While we follow generally accepted industry standards to protect the personal information submitted to us, no method of transmission over the Internet is 100% secure. We, therefore, cannot guarantee absolute security. If you wish, you may contact us, instead, at the telephone number listed below in the "Contact Us" section.

Health Information on Our Web Site

Any health information provided on this Web site is intended to provide general information only. This information is not intended to substitute for the exercise of a physician's professional judgment, or the consultation with an expert physician. In providing this information, Sereno is not assuming professional responsibility for the patient's treatment or any associated risks.

Links to Other Web Sites

This Web site may contain links to other Web sites that are not owned or controlled by Sereno. Please be aware that Sereno is not responsible for the privacy practices, content or accuracy of such other Web sites.

Sereno encourages you to be aware when you leave our Web site and to read the privacy policies of every Web site that collects your personal information.

Changes to Our Web Site Privacy Policy

Sereno reserves the right to change this Web Site Privacy Policy at any time without advance notice to our users.

Contact Us

If you have questions regarding our Web Site Privacy Policy or other general questions, please contact us at:

Sereno, The Center for Snoring Solutions
The Crocker Galleria
50 Post Street – 1st Floor
San Francisco, CA 94104
415-525-8400
info@serenocenter.com